iSpy Books

Repurposing your content is an ingenious way to make more money with less effort. So
is repurposing other people’s content. I’m not talking about plagiarizing or
stealing someone else’s ideas. I’m talking about using information that is
already out there and repurposing it into a format not already available so it
appeals to new and different audiences and directs those audiences back to your
core message.
Here are three examples of how to boost your profits by using
or repurposing other people’s content, including two case studies of successful
business strategies.
Compilation Book
Greatest Direct Mail Sales Letters
of All Time by Richard Hodgson is a wonderful example of a repurposed book.
Richard took all of the sales letters he had accumulated from friends and
colleagues during the 40s, 50s and even before and compiled them into a book.

It’s an amazing book, and it sells for $69.95. It’s an incredibly resourceful way to make money from a
book. And you can do the same thing with your own books.
Articles
A
great example of repurposed articles is AdvantEdge by Nightingale Conant. What
is Nightingale Conant? It’s repurposing other people’s products, whether it’s
authors like Zig Ziglar, Jay Abraham, Denis Waitley, Brian Tracy or Mark Victor
Hansen.
The AdvantEdge newsletter, which goes out to subscribers, includes
powerful insights, excerpts and articles from Nightingale Conant’s best-selling
authors. The newsletter then directs readers back to the AdvantEdge site to
purchase books about personal development, business strategy, wealth building,
mind and body, spiritual growth and sales training. So by repurposing other
people’s content, Nightingale Conant is making a bundle.
Other People’s
Topics / The Public Domain
Your imagination is the limit when it comes to
repurposing information in the public domain, or information that’s free from
copyright protection.
I know there are many books that are public domain.
For example, certain books like Sun Tzu’s The Art of War are public domain. You
can add a few paragraphs or write a special introduction. You can put in a
beginning and an end and you can apply it to whatever business you’re in. Boom!
You now keep 100% of the profit because it’s in the public domain. Mozart’s work
is public domain. If you just hummed Mozart, you could sell it and keep all the
profits.
You can use public domain materials to help you in your marketing
by not having to reinvent the wheel. For example, you can use a chapter of a
book as the basis for an article or use an entire book as the basis of a
tele-seminar. Because many government materials are public domain, you could
base a special report, manual or article on a government-issued booklet or
pamphlet.
Using your creativity to repurpose other people’s content is an
inspired way to leverage existing content and save
yourself time, energy and money. Because you and your message are unique, they
emanate through the content and continue to help you attract new audiences to
you and your message.

About the Author:

Online Marketing Expert Alex Mandossian helps authors, speakers, consultants,
entrepreneurs and small business owners maximize their online profits with
minimal time and effort. To learn more online book marketing strategies, and to
download his free ebook, 5 Secrets To Making Change Now, log on to http://www.AlexMandossian.com

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